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Social Media Penetration in European and Asian Countries

Earlier this week Comscore published data showing the percentage of internet users in European and Asian countries who accessed Social Networking websites in December 2008.

As you can see, Europe has a far higher penetration, with only Singapore and South Korea from Asia in the top 10 countries when the lists are combined.

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The UK has the highest penetration at 80%. I was surprised that South Korea, with their advanced broadband infrastructure, only came 10th.